acti
nable is a fully-integrated solution for brands and non-profits to better reach, engage, and celebrate their communities.
Leveraging ActionButton technology and our deep expertise in building community, we create custom experiences to help our partners engage their people in the moments they are most likely to take action.
We’re proud of our community of brands, non-profit organizations, and publishers for collectively powering over 10 million actions
We've helped our partners: 
raise awareness around the reality of homeless veterans, 
pass a bill to ban toxins within beauty products, 
connect our citizens with legislators to discuss the urgency of climate change policy, 
collect donations for Doctors without Borders to support its crucial work in the COVID pandemic.
And the work doesn’t stop there. We’re just getting started.
Are you ready to join us?
Are you a brand, publisher or charity?
How we work
We create engaging actions based on your organization’s objectives. All actions can be taken within the ActionButton unit, without leaving the page.
ActionButton is dynamically inserted into contextually relevant content in our premium publisher network.
We optimize for impact. Our industry-leading contextual targeting consistently drives top engagement rates.
Use cases
Educate readers on your organization’s initiatives to drive brand recall and favorability.
ActionLearn about the signs and symptoms of Lyme Disease and see how to distinguish COVID-19's similar symptoms with Global Lyme Alliance.
ImpactWith over 13,000 answers, this campaign helped educate the public about Lyme Disease and the serious potential to confuse symptoms with the novel coronavirus at the height of the pandemic, raising awareness of Global Lyme Alliance's critical mission.
Get real insights from your audience through our sentiment poll.
ActionExpress your view on the importance of bees before watching a video on the impact of pollinators on our everyday lives.
ImpactWe gauged reader views on bees as part of everyday life, highlighting the role of these remarkable pollinators in producing much of the food we eat.
Inspire your audience to donate and volunteer with organizations in need.
ActionLearn about Doctors Without Borders’ mission through an introductory quiz before taking part in their ongoing COVID-19 efforts.
ImpactWe highlighted Doctors Without Borders’ scale and impact, showing readers how much impact a single donation to the group could have in responding to the global pandemic.
Grow and deepen relationships with your community through Action Button. Users can opt-in to receive more information and stay connected to your organization’s initiatives.
ActionLearn about the threat of species extinction with an educational quiz, before taking action to sign the NRDC's petition to protect endangered species.
ImpactWe educated readers on the critical threat of species extinction, while empowering individuals to use their voice to take collective action.
Spark important dialogue that leads to movements. Encourage your audience to tweet or record videos voicing their views on issues that matter.
ActionSend a video message to your state’s legislators letting them know where you stand on the CROWN Act and policies to end hair discrimination.
Encourage your audience to take action and create real change by contacting their legislator on important issues - all without leaving the page.
ActionLearn about the limited oversight of chemicals in beauty products through a quiz. Email to Congress to address the problem.
ImpactTogether with Beautycounter, we passed legislation through Congress to address the critical oversight of toxins within the beauty industry.
Civic engagement should not just happen once every four years. Encourage individuals to make sure their voter registration is up-to-date.
ActionCheck your voter registration, register, and find your polling station.
ImpactWe safely connected readers with the tools needed to check registrations, register, and find polling stations this past election cycle - mobilizing 1 million voters with Voto Latino.
Brands
Together with brands such as Off-White by Virgil Abloh and Voto Latino, we set out to get out the vote ahead of the 2020 election
actionable powered a powerful movement in the fashion industry. During the fall New York Fashion Week, fashion brands and designers used their platform to drive people to register to vote through ActionButton.
We set out to mobilize 1 million — particularly youth and Black and brown voters.
Together with brands such as Off-White by Virgil Abloh and Voto Latino, we set out to get out the vote ahead of the 2020 election
actionable powered a powerful movement in the fashion industry. During the fall New York Fashion Week, fashion brands and designers used their platform to drive people to register to vote through ActionButton.
We set out to mobilize 1 million — particularly youth and Black and brown voters.
Causes
actionable partnered with TODAY to raise $3.2M in donations for Feeding America and Toys for Tots, helping to provide much-needed cheer this past holiday season.
Through a QR code live on NBC’s TV broadcast during the week leading up to Christmas Eve, viewers were able to donate through ActionButton to Feeding America and Toys for Tots.
actionable partnered with TODAY to raise $3.2M in donations for Feeding America and Toys for Tots, helping to provide much-needed cheer this past holiday season.
Through a QR code live on NBC’s TV broadcast during the week leading up to Christmas Eve, viewers were able to donate through ActionButton to Feeding America and Toys for Tots.
Publishers
actionable allows you to learn about your audience, deepen your relationship with readers, and power positive action — all at no cost.
Drive audience engagement and insights: Gain reader sentiment on issues and keep them on the page for 30% longer.
Maintain editorial integrity: All charitable and civic organizations are vetted to the highest standards.
Grow and deepen relationships with your community: readers can opt-in to receive more information and stay connected to your organization’s initiatives.
actionable allows you to learn about your audience, deepen your relationship with readers, and power positive action — all at no cost.
Drive audience engagement and insights: Gain reader sentiment on issues and keep them on the page for 30% longer.
Maintain editorial integrity: All charitable and civic organizations are vetted to the highest standards.
Grow and deepen relationships with your community: readers can opt-in to receive more information and stay connected to your organization’s initiatives.
Our key partners across brands, causes and publishers
