The GoodNet and actionable partner to help marketers reach and engage ethical consumers
LONDON, July 14 2022 – Sustainability Ad Network, The GoodNet, and technology company, actionable, today announced an exclusive partnership that will help brands and non-profits activate interactive ad formats for ethical consumers in the moments they are most likely to take action.
This partnership will bring together actionable’s deep expertise in building engaging ad solutions with The GoodNet’s access to a scaled audience of ethical consumers within highly contextually relevant environments.
From today, any brands or organisations working with The GoodNet will be able to leverage actionable’s customisable ActionButton format, which can be used to gather insights, raise awareness, prompt user action and create conversation. Likewise, any advertisers working with actionable will have the ability to activate their message across The GoodNet’s network of publishers whose content makes the world greener, healthier and fairer.
Sustainability is a critical topic within the advertising industry and much good work is being done around subjects such as carbon emissions. However, sustainability is also about engaging communities of people to take positive action in their lives and in the world around them. This partnership brings together two companies at the forefront of this charge, allowing advertisers to leverage their complementary services in a simple, joined-up way.
actionable have worked with notable brands in the U.S. in industries ranging from tech to beauty to lifestyle, with highlights including General Motors, Tommy Hilfiger, and L'Oreal. Last year, actionable was a key part of the General Motors masterbrand launch, helping to raise awareness around the brand's overall shift towards electric vehicles and sustainability.
Guy Jones, co-founder, The GoodNet said, “We are delighted to be bringing the ActionButton to advertisers who are working with us to reach ethical audiences. Our audience comes to our publisher websites for inspiration and advice on how to live a greener, healthier and socially positive life. This unique format is a fantastic way for brands to engage with ethical consumers in the moments when they are looking to take positive action.”
Alice Pott, Managing Director, actionable, said “actionable has always believed in the power of meeting people in the moments they feel inspired and giving them ways to take instant action. TheGoodNet's extensive sustainability publishers gives us the opportunity to reach even more moments of inspiration with ethically-minded audiences. Collaboration is key to building a sustainable future and we are thrilled to have found such an aligned partner.”
Oliver Deane, Co-founder / Director
About The GoodNet
The GoodNet is the ad network that does good, reaching 9.95M monthly UK unique users while they are actively seeking advice and inspiration to live greener, healthier and more socially positive lives (Source: Comscore MMX, Jan 2022). Publishers include www.pebblemag.com and www.mindbodygreen.com
Founded in 2021, the company’s mission is to drive positive consumer change by helping brands reach ethical audiences and helping sustainability-focused publishers monetise their content.
actionable is a fully-integrated solution for brands and non-profits to better reach, engage, and celebrate their communities. Leveraging ActionButton technology and deep expertise in building community, actionable creates custom experiences to help organizations engage their people in the moments they are most likely to take action.
actionable has worked with a range of leading brands such as General Motors, Giorgio Armani, and Tommy Hilfiger, to power over 10 million actions and counting.